Social media marketing that you can be friends with.
Did you know that social media marketing, according to Hubspot, has a 100% higher lead-to-close ratio than any form of outbound marketing? No matter what you sell and who you sell it to, social media marketing should be your next port-of-call for on your exploration agenda.
How does social fit into your strategy?
Simply put, there can be no strategy if there are no measurable goals - So set the objectives first. Then, with vast advertising tools at your agencies disposal, the deliverables should be integrated into your core sales strategy funnel - rather than a siloed exercise for ancillary brand awareness. You'll be astounded at its demographical capabilities.
What results should you be measuring?
Beyond easy to understand metrics such as likes, comments and shares, your social strategy should entail a strict set of KPIs. If product sales are your goal, your monthly reports should be value/cost centric (E.g. How much have you spent, including management, per sale). After all, post likes are great to look at but do they truly pad the wallet?